Skip to contentHallward rugs come with FloorKind™ backing: nothing that touches your floor contains latex, rubber or PVC.
HallwardRunners & Rugs
FloorKind™ backingKind to LVT floorsby Hallward

FloorKind™ backing

Hallward's own backing, made for LVT floors.

Kind to LVT, vinyl and wood floors.

Nothing that touches your floor contains latex, rubber or PVC.

Daytona Natural Oak herringbone LVT in a UK hallway
Daytona Natural Oak herringbone LVT. Approved for Daytona floors by Flooring Monster.

LVT floors

Why it matters

Big LVT makers warn that rubber and latex backed rugs can leave marks on vinyl that do not come out. Most rugs and rug grips use exactly those materials. We made FloorKind™ backing so you never have to check.

The rules

Four rules for FloorKind™ backing

  1. 01

    Nothing on the floor side contains latex, rubber or PVC.

    These are the materials LVT makers warn can stain vinyl for good.

  2. 02

    Grips without glue.

    Non-slip without adhesive. Lifts off clean, with no residue.

  3. 03

    Tested on real LVT.

    Every FloorKind material is tested on LVT under heat and weight before we approve it.

  4. 04

    Labelled.

    Every piece with FloorKind™ backing carries the FloorKind mark, so you and your fitter know what you have.

Each product

What you get with each product

The test

The FloorKind test

Before we approve any material, we lay it on new LVT planks under a 5 kg weight at 50°C for 7 days, then compare the planks side by side with untouched ones. Any change and it fails.

Approved for Daytona floors by Flooring Monster.

FloorKind follows LVT makers' care advice. We do not speak for other makers' warranties.